Cove Cleaning
Email Strategy
Lead Gen A/B Testing
Campaign & Flow Email Management
Cove Cleaning is the pioneer of refill & reuse cleaning system. Launching during the pandemic, Cove gained instant traction and a cult like following online.
The Brief
With a growing e-commerce business, Cove Cleaning recognised the importance of building out their own customer database to drive sales & continued brand engagement.
The Results
From set up to campaign management. I managed all elements of their email strategy resulting in +500% subscriber growth, above industry benchmarks on all metrics including open rates, CTRs and conversions.