UX Experience & Design
Copywriting & Content
SEO & Back End Set Up
My Soda Australia is a $10M sustainable personal care brand that’s dominating the supermarket shelf and a stable product of young Gen Z’s hair routines.
The Brief
The My Soda Australia website hadn’t been updated or managed since its launch in 2020 and no longer reflected the look & feel of the brand. This new website needed to reflect the brand personality, highlight the products more effectively and improve user experience.
The Results
A brand new website with key features such as improved product pages, UGC video integration which resulted in increased site visits, reduced bounce rates and +30% increase in web traffic.